We predicted that the January war was going to be one of the most exciting BO wars in recent times. It seems that with three big releases - Adurs, Namo Venkatesa and Shambo Shiva Shambo, releasing in two shakes of a lamb's tail come next week, the fight will begin. Which one is going to emerge victorious.
If measured from the yardstick of pre-release hype, Adurs and Namo Venkatesa both stand good chance to get high openings. There is no limit to what Adurs can earn in terms of first week collections obviously because it is planned for a big theatrical release, even in the overseas market. On the other hand, Namo Venkatesa is sure to get the maximum openings for a Venky film because for his fans among the family audience, it is not only hugely awaited but also the hype that it is an all-out comedy is going to work to its immense advantage.
If measured from the yardstick of pre-release hype, Adurs and Namo Venkatesa both stand good chance to get high openings. There is no limit to what Adurs can earn in terms of first week collections obviously because it is planned for a big theatrical release, even in the overseas market. On the other hand, Namo Venkatesa is sure to get the maximum openings for a Venky film because for his fans among the family audience, it is not only hugely awaited but also the hype that it is an all-out comedy is going to work to its immense advantage.
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